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VISION
Founder's Message

As a physician with a science-based vision and a real passion for health and fitness, I'm uniquely qualified to research and formulate products...

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A SMARTER WHEY™

All natural, fortified with Leucine, a potent stimulus for muscle synthesis, 26g of the finest 100% Whey Protein Isolate, and...

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OPTIMUM HEALTH
The Active Life

Why Protein? Because chances are you don’t get enough now – about a third of American adults don’t. Your muscles need protein...

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PERFORMANCE
Protein's Role

Athletes rely on strong, lean, healthy muscles to perform their best at any age. No longer the exclusive domain of 'strength' sports.

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AGE FACTOR
Long Live Muscle™

You don't have to accept "inevitable" muscle loss after 40. The power to maintain and build is in your hands...

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TODAY'S FIT WOMAN
Lean & Toned

Unline earlier generations, you don't think muscle is a four letter word. You like looking strong, firm defined. Not bulky...

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TECH TALK
Expert Reviews

If you like to read the fine print, research every ingredient on the label, really dig deep for knowledge; this section is for you...

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PROTEIN
CALCULATOR
Daily Protein

Easy to use. Find out how much protein you really need... every day!

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